The Disney Method Versus The Dream Crushers
Dream crushers BEWARE, you have been warned. Once all the dreamers, planners, and innovators read this article, your time in the sun will be over. Okay, now that I have everyone attention; let’s get to the meat of this article.
How many times have you had a great idea? A “something” that came to you in your dreams or daydreams? Maybe you were doing some repetitive task at home or at work and BOOM, the simplest, most effective solution came to you!!! It happens a lot. And do you know what happens next? You are going to tell someone… DON’T DO IT.
You are at a critical stage of the development of this idea. It’s fragile like a newborn and you about to toss it around like a football to people (usually loved-ones) who have no benefit of your insight or any context of what you are about to say to them. Just wait until the end of this article before you say anything to anyone about something you’ve planned or dreamed.
It’s Not Their Fault
The Dream crusher doesn’t really mean to be a dream crusher. Well, some do, but that’s a small percentage of the population. These people care about you. They want the best for you, sort of. As long as it doesn’t interfere with what they know, what they believe is possible and their beliefs, values or motivation direction. The problem here is these individuals may be in the wrong category with regards to your dream. Their attempts to crush you will come in the form of genuine concern. They may ask you to be reasonable or realistic (my favorite), they might insult you, your family, your dream or intelligence and call it “tough love” DON’T LISTEN.
The Disney Method
Walt Disney probably did more for more industries than most visionaries. His legacy includes theme parks (worldwide), movies, animatronics, people moving and a global brand that is recognizable anywhere on this planet. But the least know, yet best innovation, Disney made was The Disney Method of Creation. It has three parts and very specific rules about who is allowed to interact with whom. If you follow this method EXACTLY you can expect the same kind of results with your dreams.
The Creative Part
The first part of this Disney method is the creative part. This is where you take some time and DREAM BIG, as big as you like or can. It’s important at this phase to not allow anyone into this process who isn’t specifically part of the creative team; THIS IS IMPORTANT. The planners and critics have their part but it isn’t during this process. Makeup or dream whatever you want. Make it as fantastic as you desire… it’s your dream. Do this as often as you want or need. Our society doesn’t really make time for this so you are going to have to carve out your own dream time and guard this time with your life. There are always people who would love to get you to spend time on their dreams instead of yours.
You may have to kick people out of this process if they can’t hang with how big your dreams are. It’s okay, maybe they would be better fitted for planning. Which is the next phase of this Disney Method. Once you have your dream created in terms of what it looks like, sounds like, feels like (you can add smell and taste) you are ready to move forward to the next step, The Planner.
The planner (who may not be you) is the person(s) who make a formal plan for how to get this dream into reality. This is where you begin to chunk down who needs to do what in order to make this dream happen. This also is a critical step because of this one rule. PLANNERS DON’T CRITIQUE, they plan. If you have a planner who simply cannot plan without critiquing… they have to go. They can go away or they can be relegated to the critic.
Think about a marketing or advertising team. The Boss or CEO says, “we need to increase sales by 25% this quarter, make it happen.” and walks out of the room. The boss doesn’t care if the planning team likes the idea or not nor does he spend nights and weekends getting the marketing pitch ready to go. He goes home or plays golf or whatever he does because he knows the planners with make this happen. And if they don’t… there will be new planners very soon.
The planning sequence is also specialized. There can be creative people but they are relegated to the plan only ideas. And as usual, any critics can be ousted for a later time or completely kicked off the solar system. Once the planner(s) have created a plan, i.e. cost, financials, manufacturing, distribution, marketing, etc., the plan is ready to go to the next phase, The Critic. Notice I didn’t say final step because it isn’t.
It may sound like critics have a bad reputation but I think they are very valuable in the right places. Many of my clients through the years have been lawyers. Nobody really likes lawyers, right? Until they need one. The critic has a very unique and specialized job. AND their job is performed AFTER the dreaming and planning stage have been done and not one second before then.
Disney described his critic’s office as a darkened room with a single bulb on a string and no air conditioning. Which would really be unpleasant here in Dallas, TX during most of the year. So I like the idea of “stay and critique” all you want but it has to be in your office during July and August.
Jokes aside, the critic’s job is to criticize THE PLAN, not the idea. The idea or dream is set and critic’s job is to discover where the holes are in the plans for its achievement. Any criticism of the dream, the critic is fired and a new critic is hired. You may notice that you may not be suited for all three jobs. I have talked to people who use different parts of their house to do these different jobs. The one thing in common is they make their critic’s location in an unpleasant or inconvenient place to spend the least amount of time on that task.
Back to Creative
If the critic finds a problem with the plan, the plan is sent back to the Creative part to come up with a solution to the plan. Notice at no point is the dream ever questioned? This can go through as many cycles as needed until a working, functional, affordable and doable plan has been created and approved. I also have a rule that the critic in addition to telling me what’s wrong, has to tell me at least 3 things that are right about the plan. This keeps the critic balanced.
Don’t Quit Your Day Job
Anything worth doing or having is going to take time and effort. It’s difficult to make money charging people to drive over your bridge if the plans for the bridge are still at the architect’s house. The biggest issue for most dreamers is that they fail to remember that while they were dreaming… the rent came due. This is generally when the naysayers and want-to-bees will dogpile you and use the “realistic” word on you. Stick to your dream, work the steps and go to work every day if you already have a job. But every spare moment that you can work on your Disney Method so that later, the naysayers will tell you that they knew you could do it. * eyeroll.
Let’s Do This
Hey, I’m in, what’s your dream? What is your over-the-top, you never told anyone dream? Well, let’s get started on this. Start today and never look back. People only regret what they never did rather than what they did that didn’t workout.
Work the steps:
- The creative process – dream as big and as long as needed and tell no one outside of this group what you are doing
- The planning process – make a complete plan about how to bring the dream into reality. Plan through 5 years after the dream has been completed
- The critic process – critique the plan to find holes and shortcomings about the plan. Additionally, find 3 things that are right about the plan until there are no more holes
- Repeat as needed – once the dream is complete, the plan may need to cycle several times until the plan is completed
- DREAM BIG, DREAM OFTEN AND WORK THIS PROCESS
Do You Need Help?
If you need any help with the Disney Method steps or you need a neutral person to talk to about your dreams
just give me a call 214-702-3774 or email me