Treating Your Business Like a Tinder Date?
Treating your business like a Tinder date is probably the best way for you to have a lousy business. Also, you get to stay poor and have very few customers. Go ahead… ask me how I know? That’s what I used to do.
We, coaches, therapists, and alt-helper industry people have a tendency to take ourselves and what we do VERY SERIOUSLY. As a result, do our level best to almost starve while helping a few people as possible.
So What Is A Tinder Date Business?
Unless you’ve been living in a parallel universe you’ve probably head about dating sites like Tinder, Zeus, Match, etc. The whole premise is that you fill out your profile and the computer or A.I. is supposed to match you up with the perfect person. Simple right? Except for that people lie, exaggerate their accomplishments and minimize their faults all so they can fall in love without having to do any work on building a relationship.
A Tinder-style business is pretty much the same way. The people find you through advertising, Facebook or some type of Groupon coupon and expect to receive the magic of your products or services at a discounted price.
A Word of Warning
The problem here is you. You don’t believe in your business. You do not believe in your own worth. And you have attracted the type of person(s) who are looking for your products or services at the lowest price. But there is hope.
What if I told you that you are the most amazing person with the highest skillset in your industry? What if I told you that you could charge double, triple or more for what you do? AND because you’d have fewer customers you would have the time to develop long-lasting relationships with those customers; who in turn would tell their friends about your services. That’s exactly what I’m saying.
It’s About The Relationship
Thousands of years ago (in the 1990s), I used to own personal training business. At one time I had 2 gyms, a half a dozen trainers and more income than we could spend. How did we do that? I had a team. I had one person whose sole goal was to watch the money. I had another person who was probably the least fit personal trainer I’ve ever seen but his clients loved him. And my job was to do the marketing and the intake of every client who came through the doors. This model worked!
We knew the name of every client, their spouse’s name, kids names, etc. We had a relationship and that relationship was built around the client’s goals, not ours. The client’s stayed not for weeks but for years.
What kind of business could you build that was designed for the client’s goals and was also designed to build a relationship with that client for a decade?
A Funny Thing Happened
Maybe less funny than peculiar. At 41, I sold my gyms and retired. I didn’t retire for long. I had always wanted to go back to school, get my graduate degree and finally, be become a therapist. So I did that.
I was good at what I do and I helped a bunch of people, even saved a few lives. But something else happened. I started to take myself, what I do and my business VERY SERIOUSLY.
I focused more on marketing. I got a Groupon. I ran ads and specials through my newsletter. And it worked!!! It works so well that I had sold my soul to the gods of commerce and forgot why I got into this industry in the first place.
What Does Your Business Want From You?
That was the question one of my coaches asked me. I didn’t have an answer and I felt silly, embarrassed confused, etc. How does one ask their business a question? Well, it turns out I’m pretty good at trance. I just supposed that my business was an actual human and started asking questions.
What was her name? (Yes my business is a girl and her name is Ophelia, lol)
What did she want from me?
What changes did she need from me?
Then I asked what did I want from this relationship?
What did I need back from a long day of working with clients?
Slowly the idea of creating something new began to emerge. So as I’m writing this I am also creating a completely new business. Yes, it will have hypnosis and coaching, but it will also include the other things I do and love. Yoga, strength training, tantra intensives, shibari, and ichinawa intensives, individual and couple’s intensives and I’m going to charge enough that I don’t have to work 24/367.
Is It Risky?
Is this risky? Probably. Isn’t this what we ask our clients and customers to do? To just put it all out there and just see what happens. Maybe this will work. maybe I’ll have to expand in some places and contract in others, but isn’t that a metaphor for life? The only thing constant about this world that we live in IS CHANGE.
If you truly want to use the words, authentic or real or whatever words you use. Perhaps the best way to begin is with yourself. Are you your best customer? Are you following your own advice and living the way you wish to instead of wishing you could?
If you need any help expanding your business model, living your dream or just coming up with a better plan
just email me or call 214-702-3774 and let’s have a conversation. I guarantee it won’t be boring.